Commercial strategist · President, Pumicestone Chamber of Commerce
More profit from the business you already have.
I'm Micheal Parker. I help business owners stop relying on sheer effort and start using leverage: small, deliberate changes across pricing, offers, leads and costs that add up to a far stronger bottom line, without longer hours.
More than 15 years coaching owners across trades, retail, hospitality, health and professional services, backed by an MBA and real business ownership. The levers are the same, and so is the starting point: your own numbers.
How I can help
Three ways to work together
One-on-one coaching
A full profit assessment of your business, a plan built from your own numbers, then regular sessions to get it done. Leads, sales, pricing, marketing and the systems behind them.
Book a free consultationGroup coaching
Twelve weeks, one profit lever a week, alongside other owners with the same goals. Learn it, plan it, and do it, because knowledge is pointless without using it.
Ask about the next groupEnable Strategy Labs
Practical online tools for owners who like to work things through themselves: pricing, offers, cash flow, hiring, marketing and more, with a coach when you want one.
Explore the LabsThe approach
Small changes, compounded
1. Your numbers
We start with a profit assessment of your business, not a sales pitch.2. The right levers
Twelve core profit levers, forty for a deeper dive, twenty-five for online. We pick the ones that suit you.3. A plan you'll follow
A clear roadmap, the order to do it in, and sessions that keep you on track.Try it now
How much more profit is in your business?
Three numbers and five minutes. Also at enableprofits.com.
What owners say
Clarity, direction, results
“Micheal helped me step back and work on my business, not just in it. He has an exceptional ability to ask the right questions, cut through the noise, and help you see what really matters for sustainable growth.”
“As a new business owner, many of the concepts are foreign to me. After our first meeting I received a strategic plan that was very detailed but easy to digest, specific to my industry and region.”
“An incredible help in improving my understanding of business and, more importantly, how to prioritise the right systems. His guidance has given me clarity and direction on what actually moves the needle.”
“I've been to two of his workshops. He has helped my business so much that I can't thank him enough. I highly recommend him to any business owner wanting help.”
Questions
Common questions
- Who is Micheal Parker?
- Micheal Parker MBA is a commercial strategist and business coach based in the City of Moreton Bay, Queensland. He runs Enable Coaching and Enable Strategy Labs, is President of the Pumicestone Chamber of Commerce, and has spent more than 15 years helping business owners make more profit from the business they already have.
- What does a commercial strategist do?
- A commercial strategist looks at how a business makes its money and finds the changes that lift profit: pricing, offers, how leads are found and converted, how often customers buy, and what it costs to deliver. The work starts with the business’s own numbers, not a template.
- How does Micheal Parker help businesses increase profit?
- He starts with a profit assessment of the business, measures what small changes across proven profit levers would be worth, agrees the order to tackle them, then coaches the owner through a 90-day plan with regular sessions and commitments.
- What industries does Micheal Parker work with?
- All kinds of small and medium businesses, including trades, retail, hospitality, health, professional services and online businesses. The profit levers apply across industries; the examples and priorities change for each business.
- Does Micheal Parker coach online or in person?
- Both. He works in person across the City of Moreton Bay, Bribie Island, the Sunshine Coast and Brisbane, including North Lakes, Redcliffe, Caboolture and Narangba, and online with owners anywhere in Australia.
- Does Micheal Parker speak at events?
- Yes. He presents keynotes and workshops on strategy, sales and business growth for conferences, chambers of commerce and business groups.
- How do I get started?
- Book a free consultation, or work out your extra profit first with the free calculator at enableprofits.com. Fees are agreed before any work begins.
Speaking
Workshops and events
Keynotes and workshops on strategy, sales and business growth, plus free live and virtual events where owners walk away with a plan to lift profit straight away. Available for conferences, chambers and business groups.
See upcoming eventsGet in touch
Let's talk about your business
Phone: 0468 856 034
Email: micheal@enablecoaching.com.au
Across the City of Moreton Bay and Brisbane, in person or online.
Book a free consultation